Wow, my #Mediachat guest spot last week with Aaron Kilby was a huge success! Thank you to everyone who attended and contributed. The numbers were insane and we even had an entire class from University of Florida there. I was the guest of honor and did not even know it! They were hungry Gators! I won’t hold it against them even though I am a proud Wildcat For Life! BEARDOWN
Since there were so many tweets (thank you) I thought I would share the questions and tweet-able answers I prepared for the chat just in case you missed them.
There is so much to discuss about working with brands you love so I am happy to answer any questions! Just leave me a comment here, there or anywhere! This is just the tip of the iceberg regarding this subject.
Thank you to Tweetbinder for the stats on the chat.
Media Chat February 16, 2017 With Aaron Kilby: #mediachat
1.How did you get started with your blog and did you know that you would be able to turn it into a profession?
1A I started my blog as a cathartic outlet writing snarky dating posts but after #SMMW I discovered a world of opps in #some #mediachat
2A Im not 1 dimensional & neither are my followers. I know the brands I love & passionate about it. It shines through my posts #mediachat
3A I reached out to @DefLeppard designer @icjuk & @Overstock & they said yes! Just ask the brand. The worst they can say is “no” #mediachat
2.How do you find brands to work with? Do they find you?
2A Both. I work w/ brand I use & love. I post about them organically 1st then provide the engagement on those posts in my pitch #mediachat
2B Im an influencer @SheKnows, pref publisher w/ @cjnetwork, @izea & other influencer agencies that bring me great brands #mediachat
2C Posting pics, tweeting & positive interaction from followers before pitching a brand directly is honest, organic & effective #mediachat
3.What makes you stand out amongst other influencers/bloggers when brands are looking to hire?
3A Write PERSONAL, honest & snarky posts w/engaging images. Interact, share on ALL channels. Brands I work w/love honesty & humor #mediachat
3B Go above & beyond. Show unique personality in posts. Don’t automate the same posts. If I don’t promote myself. Who will? #mediachat
4.Do you have a form letter or media kit? What should be included to attract the right brands.
4A Yes. Its a job keeping a media kit up to date but is essential when pitching brand Media Kit: http://melanysguydlines.com/media/ #mediachat
4B Media Kit should reflect your personality, have updated numbers, past work experience. Show off what makes you different! #mediachat
5.Why do brands hire social media influencers versus celebrities?
5A Brands hire influencers b/c of trusted & personal relationship w/followers. I, personally interact and reply to all followers. #mediachat
5B Brands hire celebs for ads. They hire influencers for honest opinions, building relationships w/potential customers. #mediachat
5C Not all influencers are created equal! Picking the right influencer is key & less expensive for brands #mediachat http://bit.ly/2a2YPty
5D Not All Influencers Are Created Equal: Celebrity vs. Influencer Part 2 #mediachat http://melanysguydlines.com/not-all-influencers-are-created-equal-celebrity-vs-influencer-part-2/
6.What is your favorite type of campaign to work on?
6A I have success w/giveaways! I love giving back to my followers b/c they are the best & everyone loves free stuff. #mediachat
6B Giveaways are a win/win for brands & influencers. It creates a buzz & both parties benefit if cross promo is done right. #mediachat
7.What should brands do to amplify successful partnerships with bloggers/social media influencers
7A Its not enough to just hire an influencer w/out supporting them! Brands hire to promote so they MUST cross-promote! #mediachat
7B Brands & influencers have relationships commitments like an influencers relationships w/their followers. Engage & support #mediachat
7C The @AdoreOrganicHQ is doing it right: celeb endorsements, supporting influencers, brand ambassadors program & interacting #mediachat
8. Are sweepstakes a good way to partner with brands? Are there rules?
8A Brands love traction my giveaways. I build their #some following, drive people to their site & create a buzz all in one! #mediachat
8B There are legal rules to hosting giveaways! I use @rafflecopter to take care of widget set up, legal, & choosing winner #mediachat
8C You MUST follow legal rules when running a giveaway w/a brand. Protect both parties. Its more than just giving away prizes #mediachat
9. How do you monetize? I see you monetize your dog @sirteddybrewski? Tell me more about that.
9A People love cute dogs w/snarky names @sirteddybrewski & follow dogs for specific dog related brand suggestions. #mediachat
9B Babies & dogs =marketing 101. Brands pay a lot of $ for dogs w/a passionate dog lover following. @sirteddybrewski is my boss. #mediachat
9C Dogs who tweet is the sheet! Plus, look at Teddy Brewski? I mean… #mediachat
10. How do you measure the success of campaign with a brand?
10A A successful campaign is one that people interact with: comment, likes, share & earn a lot of entries. #mediachat
10B When a brand comes back for a 2nd/3rd campaign. That’s success. Repeat partnerships like mine w/ @overstock @AdoreOrganicHQ #mediachat
10C Success is also when @IZEA writes about your success as an influencer on a campaign w/ @letgo brand #mediachat https://izea.com/2016/06/03/matching-influencers-with-a-marketing-campaign-a-lesson-from-letgo/
WOOHOO!! Thank you!
Don’t forget to follow me on twitter for snarky gold nuggets of knowledge! @Melanyb12
Follow @sirteddybrewski because he is the sheet!
**Stay snarky my friends!**