Continued from my previous post…..
Did you read it? You should right here.
The next interesting issue from my previous post is about social media influencers turning celebrity. Not like Brad Pitt celeb status but more like a Tila Tequila celeb status. Usually these C-D-listers, so called celebs are so entitled that they are here one day and gone the next. Out faster than onesies for the holidays. In this case, these people are usually managed or have agents like the guy I met a while back and is now feeling “holier than thou” trying to sign “digital” talent. He is the type of person that ends up representing these “newlyish” quasi-celebs and puts their faces next to any and every product that will write them a check. You know? Like anything the A-list celebs wouldn’t be caught dead promoting with their name and likeness? He is also the person trying to take an out of work actor or musician and put a hat on them that says “I am a social media influencer”. Not true. They are what they were. They were a celeb, have name recognition regardless of their current paychecks and can’t all of a sudden become an unrecognizable face that is renamed a social media influencer. Doesn’t work like that.
Whatever business you are in, social media is essential.
It matters. It matters a lot. It will make or break you. Trust me. The advent of the internet has hurt and helped us in so many ways but one thing you can count on is that people are eager to share their opinions and exercise their first amendment rights. This brings the good and the bad. Look at your Facebook feed full of political posts. I don’t agree with all of my friends but it is their right to post whatever they believe is true. This is the same in regards to products, brands, and being a social media influencer. I can say whatever I want even if I don’t like a product. Actually, it is my job to share both the good and the bad. That is honest, creates trust and is essential for being a successful social media influencer.
So, people and brands wake up! Your product, customer service and quality matter. Your responsiveness and interaction on social media is essential.
You can’t just have a large number of followers and think that is enough. I see some people that have just a few thousand followers making a huge impact and causing waves on social every single day. Quality still matters. It is still important no matter what you do.
This goes for brands. If you hire an influencer to write a post for you, support said influencer.
Share and retweet. This seems very logical but some brands don’t get that either. If I am working for you (essentially) and a fan first and foremost, share my post. Plain and simple.
Let me also say one thing I learned in one of my music jobs. The internet is infinite and there is room for us all here. If you are a celeb….awesome. I probably won’t follow you unless you are in a band that I love because I really only care about rock n’ roll at the end of the day. But, if you are a social media influencer I will follow you to learn more about my business. If you are working with a product I think I should be working with because I can do it better and more snarky I will definitely follow you.
This is part 2 to this post because even as I type this right now I am thinking about a million more things to say here but I know no one likes to read lengthy posts anymore (me included) and I might have just gotten my point across in these 2 posts with an image with pretty writing over it alone.
To be continued again……in some form but probably not on Snapchat right now as I going to stick with kicking ass on 5 channels rather than sucking on 20 of the newest and latest but probably not greatest channels released every single day (welcome Instagram stories). No offense Snap chatters (is that a word?) at all. Loving the imagery on all of your posts. It’s cool but there is only one of me and way too many social media channels and apps to do it all well.
And…NO. I don’t play pokemon go. I will not play pokemon go….ever.
**Stay snarky my friends!**