You know I get some very interesting press releases about new products and happenings in Hollywood but last week I got something super fun! I was given an exclusive invite to the red carpet event announcing the first Brand Ambassador for SodaStream! Of course, with a pitch like:
“ SodaStream, the leading manufacturer and distributor of home carbonation beverage systems, is about to announce a new partnership with an A list celebrity that will give George Clooney (Nespresso) and Jennifer Aniston (smart water) a run for their money. The new brand ambassador will also be the star of the much anticipated SodaStream Super Bowl ad (we created a lot of noise with last year’s ad.”
Well, I had to tune in for so many reasons. One, it was exclusive. Two, my 49niners are on the road to the Super Bowl again. Three, it is award season in Hollywood and that brings out the best of the best so I knew the person would have to be amazing.
So, while a few chosen bloggers and I waited with bated breath (and a little interference from a tree body guard) we were finally able to see whom the company chose to represent them and it was Scarlett Johansson. You can watch it live here – (be patient or scroll about 20 minutes into the recording to get her announcement).
She is super cute, funny, and natural. Also, did I mention that she is the sexy voice in “Her,” the movie nominated at the Golden Globes staring Joaquin Phoenix? Well, she plays sexy exceptionally well and was a great choice for both the movie and SodaStream.
“We are thrilled to welcome the remarkably talented Scarlett Johansson into the SodaStream family,” stated Daniel Birnbaum, CEO of SodaStream. “Scarlett is a long-time user and genuine fan of our products, a role model for healthy body image and a champion for environmental responsibility, making her the perfect choice for our global ambassador. She truly embodies our brand values and we are honored to have her join our team….
“SodaStream empowers consumers to create their own carbonated beverages at home, just the way they like them. SodaStream soda mixes are available in over 100 flavors, and generally contain 2/3 less sugar, 2/3 less calories, no high-fructose corn syrup and no aspartame. With an innovative re-usable bottle, the SodaStream system drastically reduces the waste created by plastic bottles and cans; a true revolution in the way people consume carbonated drinks. The company is confident that in her role as Global Ambassador, Johansson will help consumers embrace home soda making as the future of the beverage industry.”
I have always wanted to try one of these machines. I think they are awesome for so many reasons. The benefit for the environment, the look of the machine and the many flavors the soda comes in. There are so many to choose from.
Check it out! I am excited to get mine soon!
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**Stay snarky my friends!**