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SodaStream: Scarlett Johansson as Brand Amabassador

You know I get some very interesting press releases about new products and happenings in Hollywood but last week I got something super fun! I was given an exclusive invite to the red carpet event announcing the first Brand Ambassador for SodaStream! Of course, with a pitch like:

“ SodaStream, the leading manufacturer and distributor of home carbonation beverage systems, is about to announce a new partnership with an A list celebrity that will give George Clooney (Nespresso) and Jennifer Aniston (smart water) a run for their money. The new brand ambassador will also be the star of the much anticipated SodaStream Super Bowl ad (we created a lot of noise with last year’s ad.”

Well, I had to tune in for so many reasons. One, it was exclusive. Two, my 49niners are on the road to the Super Bowl again. Three, it is award season in Hollywood and that brings out the best of the best so I knew the person would have to be amazing.

So, while a few chosen bloggers and I waited with bated breath (and a little interference from a tree body guard) we were finally able to see whom the company chose to represent them and it was Scarlett Johansson. You can watch it live here – (be patient or scroll about 20 minutes into the recording to get her announcement).

She is super cute, funny, and natural. Also, did I mention that she is the sexy voice in “Her,” the movie nominated at the Golden Globes staring Joaquin Phoenix? Well, she plays sexy exceptionally well and was a great choice for both the movie and SodaStream.

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“We are thrilled to welcome the remarkably talented Scarlett Johansson into the SodaStream family,” stated Daniel Birnbaum, CEO of SodaStream. “Scarlett is a long-time user and genuine fan of our products, a role model for healthy body image and a champion for environmental responsibility, making her the perfect choice for our global ambassador. She truly embodies our brand values and we are honored to have her join our team….

Scarlett Johansson SodaStream Partnership

“SodaStream empowers consumers to create their own carbonated beverages at home, just the way they like them. SodaStream soda mixes are available in over 100 flavors, and generally contain 2/3 less sugar, 2/3 less calories, no high-fructose corn syrup and no aspartame. With an innovative re-usable bottle, the SodaStream system drastically reduces the waste created by plastic bottles and cans; a true revolution in the way people consume carbonated drinks. The company is confident that in her role as Global Ambassador, Johansson will help consumers embrace home soda making as the future of the beverage industry.”

I have always wanted to try one of these machines. I think they are awesome for so many reasons. The benefit for the environment, the look of the machine and the many flavors the soda comes in. There are so many to choose from.
Check it out! I am excited to get mine soon!

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Click below for some more exclusive content for you!! Enjoy.

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**Stay snarky my friends!**

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16 Responses to SodaStream: Scarlett Johansson as Brand Amabassador

  1. miguel nolasco January 13, 2014 at 7:25 pm #

    Wow !! So C O O L !!! What flavors do YOU like Melany ??? I want too !! And she is a “STONE FOX” like YOURSELF Melany . WHY has NO ONE asked YOU to be in an AD like that ???

    • Melany January 13, 2014 at 7:38 pm #

      Isn’t it! I am still waiting for mine but will let you know as soon as I get it! Yes, she is hot!!! Thanks – Miguel.

  2. Caryn/TheMidLifeGuru January 13, 2014 at 9:54 pm #

    My husband’s favorite “Black Widow” and beverage machine. We’ve given lots as gifts and encouraged many people to get their own. Super product. Super spokesperson. Lucky you to go.

    • Melany January 14, 2014 at 9:07 am #

      That is awesome! Can’t wait until I get mine. WOOHOO!

  3. Lisa Jey Davis January 13, 2014 at 10:36 pm #

    Fun time! Glad I skipped to the middle! LOL Great post lady!

    • Melany January 14, 2014 at 9:07 am #

      Thanks! Yeah – thought I would give that heads up!

  4. Alison | La Vie Ambrose January 14, 2014 at 12:01 pm #

    That’s awesome! Great spokeswoman!

    Alison, http://lavieambrose.blogspot.com/

    • Melany January 15, 2014 at 9:42 am #

      Right? Love her!

  5. Helene January 14, 2014 at 12:12 pm #

    ooooh i have always wanted to try sodastream! and love Scar Jo, she is so gorgeous!

    • Melany January 14, 2014 at 4:55 pm #

      Me too! She seems super funny too! I let you know when I my machine.

  6. ciara January 17, 2014 at 8:03 am #

    This is awesome! And the sodastream is a great machine. I love just putting real lemons in the soda water!

    • Melany January 18, 2014 at 9:04 am #

      Have you used it before? Waiting for mine!

  7. Relobotomized January 23, 2014 at 2:46 pm #

    Interesting! I’ve been investing in this company since their ad in the last Super Bowl. Sadly, they’ve had a serious slump in the past quarter but with the addition of Ms. Johansson as ambassador, perhaps they can turn things around.

    • Melany January 26, 2014 at 9:34 am #

      That would be great! Excited to get mine.

  8. Michele P January 24, 2014 at 1:21 pm #

    we love our sodastream, and I bet you will love yours as well!

    • Melany January 26, 2014 at 9:33 am #

      cool – still waiting for it.

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